ICAP Group entered into an important agreement with Google™ to sell Adwords in the Greek market. Google, the largest search engine in the world and in Greece, offers advertising space in the format of text (Adwords), in relation to the search queries run by the users.
Adwords are an effective way for companies of all sizes to promote their products and services, exactly when the customers are looking for them. Based on the agreement, ICAP will undertake the sale of Adwords and customer support in the Greek market, on behalf of Google.
The Google operation will be developed within the business practice of ICAP Group’s Directories. The Business Directories have been published since the its founding in 1964, while recently, ICAP Group invested in the creation of the largest and most valid online directory, www.findbiz.gr. Findbiz was recently declared the best online directory in Europe, wining the 1st Award from the European Association of Directory Publishers (EADP).
Mr. Nikos Komninos, Marketing Director of ICAP Group said, “This agreement with Google has a strategic importance for ICAP, as it comes at a time when we are investing in our online directories. We are quite pleased that we can add Google’s advertising products to the advertising solutions we offer to our clients.”
Mr. George Saliaris – Fasseas, Country Mananger of Google in Greece stated, “Google selected ICAP as reliable partner for the reselling of ads. Apart from the fact that it is an established company with a long history in directory publishing, in recent years, ICAP has been on a rapid growth track, and the company’s ambitions match our own. The agreement with ICAP is of particular importance, because it allows us, quickly and reliably, to provide Google’s advertising solutions to ICAP’s extensive customer base.”
Google and Adwords are trademarks of Google Inc