Market liberalization and globalization, along with significant technological evolution that have occurred over the years, have created new opportunities for business. At the same time, intensifying competition and increased client sophistication call for business excellence, if companies want to survive and stand out.

ICAP offers integrated consulting services in the area of strategic and business planning, thus contributing to the development of an effective strategy, which ensures the achievement of your company's go.

The systematic monitoring of a company's performance, as well as the improvement of its organization and operation, are important conditions for successful growth. The right planning, the development of an efficient organizational structure and the establishment of effective procedures, ensure better performance and quality in the products and services offered, ultimately aiming at increasing efficiency, reducing costs and maximizing profits.

The completion of projects which result into structural changes in the operations of private companies or public institutions, requires a meticulous organization and programming.

ICAP undertakes the development of Marketing Strategies as well as the implementation of the resulting action plans for every B2B and B2C Commercial, Services or Industrial Company. Building upon its accumulated experience, ICAP directs its clientele safely into successfully promoting their products and services and ensuring that consumers will not only desire them but will also be eager to buy them.

The choice of Information Technology services aiming to improve a company's operational effectiveness is a key decision. Given that you cannot overlook the current infrastructure of your company, and that new technology choices you make will have to support you in the coming years, our Consultants will assist you to identify the true opportunities and guide you to the decision that will bring the best possible results.

Knowledge of  a sector's dynamics is a prevequisite for any to any business decision. ICAP carries out Market Studies adapted to the needs and requirements of each client.