Athens, April 18, 2012

Google grants ICAP Group the Google AdWords Premier Partner
status for Greece, Romania and Cyprus

ICAP Group is pleased to announce that it has been granted the status of Google AdWords Premier Partner for AdWords sales in the Greek, Romanian and Cypriot market. This distinction is an evolution of ICAP Group’s previous status of Google AdWords Authorized Reseller, that it has owned since 2008 and practically means that Google authorizes ICAP Group to sell, implement and fully support AdWords campaigns across the region. The campaigns are implemented in Google’s search results, all websites that have partnered with Google (display partners) as well as on mobile devices. ICAP Group is the first Google AdWords Premier Partner in Greece and Cyprus.

Most notably, ICAP Group has already proved its capability to implement high quality AdWords campaigns in Greece, Cyprus Romania, Bulgaria and Serbia. Especially in Greece, ICAP achieved a very high quality score for 95% of the campaigns implemented in 2011, resulting in a comparatively large number of clicks / website visits at a low cost (based on Google’s Quality Scorecard December 2011).

As a Google AdWords Premier Partner, ICAP Group meets Google’s highest standards and criteria for quality and customer service, which include completing extensive Google product and account management training. This ensures that ICAP Group can provide Greek businesses with the most effective AdWords advertising solutions.

The Google AdWords Premier Partner Program connects Google’s trusted and experienced AdWords partners with small and medium sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. ICAP Group has been authorized to resell Google AdWords since 2009.

“We are excited to launch the Google AdWords Premier Partner program with hand-picked, highly qualified companies like ICAP,” says Tariq Janmohamed, head of Google’s EMEA channel sales partnerships. “Small and medium sized businesses will not only benefit from ICAP’s in-depth training, but from their years of experience in the local market.”

Nikos Komninos, Strategy & Marketing Executive Director in ICAP Group stated: “We are very pleased that ICAP Group has been granted the status of Google AdWords Premier Partner, a direct result of the excellent quality of our campaigns, the experience we have gained, the training and the direct support provided by Google. ICAP Group encourages businesses to use online advertising as a cost effective way to find new customers, whether they are just around the corner or across the globe”.

For more information about the Google AdWords Premier Partner program, visit: http://www.google.com/ads/premiersmbpartner/  

Google and Adwords are trademarks of Google Inc.
ICAP Group is the largest Business Services Group in Greece with a strong presence in Southeastern Europe and Cyprus. Its Marketing Solutions are one of the 4 Business Lines and contribute to the promotion of the Group’s clients’ products and services through various Business Directories, a Contact Center whereas in the framework of the Group’s partnership with Google, ICAP offers Google AdWords services. ICAP Group employs 1.300 professionals and its revenues amount to €63 m., offering also Credit Risk Services, Management Consulting and People Solutions.