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Dimensions of Motives and Values MVPI
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• Recognition – responsive to attention, approval, and praise
• Power – desire for success, accomplishment, status, and control
• Hedonism – orientation for fun, pleasure, and enjoyment
• Altruistic – desire to help others and contribute to society
• Affiliation – desire for and enjoyment of social interaction
• Tradition – dedication, strong personal beliefs, and obligation
• Security – need for predictability, structure, and order
Commerce – interest in money, profits, investment, and business opportunities
Aesthetics – need for self-expression, concern over look, feel, and design of work products
Science – quest for knowledge, research, technology, and data

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